![web color palette from image web color palette from image](https://s3.amazonaws.com/ceblog/wp-content/uploads/2018/03/24214619/website-color-palettes-29.jpg)
Understanding color theory gives you a foundation of knowledge to complement and contrast your colors.
![web color palette from image web color palette from image](https://www.color-hex.com/palettes/90038.png)
Red conveys passion, energy, and action.
![web color palette from image web color palette from image](https://i.pinimg.com/originals/53/51/68/535168caf384aa292a28a706b8a44e87.png)
White conveys cleanliness, purity, and simplicity.Black conveys power, mystery, and sophistication.This concept includes fundamental color representations such as: If you want to reach a global audience, it’s important to consider all cultural differences.īeyond that, you can use the basics of color psychology to your advantage. Polish people even connected purple to anger and jealousy.
![web color palette from image web color palette from image](https://www.color-hex.com/palettes/8033.png)
Russians associated envy with purple, yellow, and black. It’s possible to use a rich purple to get that idea across.īut you need to consider the cultural background of your audience.Ī psychological study found that Americans described envy using the colors green, red, and black. It’s true that you can’t ensure everyone will see purple as a luxurious color, even though you think of it that way. You can use these tips to help choose a color palette for web design. Now you have a general understanding of the importance of color.
#Web color palette from image how to#
How to Choose a Color Palette for Web Design The key here is contrast, so the action button demands attention. You want something that fits your overall aesthetic, but you can choose green, orange, red, pink-anything goes. When it comes to using extra colors to inspire action, there’s no limit. For example, you can have a cool color scheme but use a warm color on call-to-action buttons. You can use additional colors to make specific elements on your website stand out. Having a general color palette is important for your aesthetic, but you shouldn’t feel restricted by it. Make sure text colors contrast with the background, so they don’t struggle to read it. You can, however, make the layout bold and striking. You can’t know everything about everyone, so you can’t customize the site to please your entire audience. To continue the idea that cool colors can convey sadness, you need to consider the user experience for your website visitors. Cool colors are more calming, but too many cool colors can bring sadness and listlessness to mind if you overdo it. Warm colors are bold, perfect to create energy and inspire action. Green can represent both nature and finances.Red is a powerful color used to convey passion, action, and sales.Color Psychology and Color MeaningĬolor can convey emotions and speak to certain audiences, drawing them into your website and what you’re promoting. If you make clothes for kids, you probably won’t want a greyscale look. If you’re a finance firm, you might not want bright, playful colors. When you’re picking colors for your brand identity, think of how you want the audience to perceive you. It also helps you pick a color scheme for your website because you have a foundation to build from. Using specific colors in your brand identity ensures people will know about you based on sight alone. Think of your brand, your mission, and what you want your audience to feel when they see your logo or website. If you ask someone to name colors associated with luxury, they’d probably name black, purple, gold, and silver.Īfter brainstorming associations with color, you’ll have a stronger idea of what color palettes to use for your next web design.